??约莫不少人都听过文案这个词，表白文案这个职位或说作业，在新媒体时刻仍然不过时，当然入职门坎低、程度良莠不齐，子虚表白满天飞，但不成否定其对贩卖的首要性。今日分析一些关于表白文案的英文表达。 Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. 文案写作是为了表白或其他形式的商场推广而撰写文字的行为或作业。其产品被称为“文案”或“贩卖文案”，是旨在前进品牌出名度并终极说服小我或集团采用特定行动的书面内容。 Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio co小妹ercials, taglines, white papers, social media posts, and other marketing co小妹unications. 表白文案协助树立表白牌、宣传册、目次、歌曲、杂志和报纸表白、贩卖函件和其他直接邮件、电视或播送表白剧本、标语、白皮书、交际媒体帖子和其他推广传布。 Employment 作业 Many copywriters are employed in marketing departments, advertising agencies, public relations firms, copywriting agencies, or are self-employed as freelancers, where the clients are usually small, medium, or large companies. 许多文案受雇于商场推广有些、表白公司、公关公司、文案公司，或是安适作业者，他们的客户但凡是小、中、至公司。 Advertising agencies usually hire copywriters as part of a creative team in which they are partnered with art directors or creative directors. The copywriter writes a copy or script for an advertisement, based largely on information obtained from a client. 表白公司但凡雇佣文案作为构思团队的一部分，与艺术总监或构思总监合作。文案为表白撰写文案或剧本，重要根据从客户那儿得到的信息。 The art director is responsible for visual aspects of the advertisement and, particularly in the case of print work, may oversee production. Either member of the team can come up with the overall idea (typically referred to as the concept) and the process of collaboration often improves the work. Some agencies specialize in servicing a particular industry or sector. 艺术总监卖力表白的视觉方面，出格是打印作业，可以监督出产。团队中的任何一个成员均可以提出全体的设法(但凡称为观念)，协作的进程但凡会改进作业。一些机构专门为某一特定作业或有些供给就事。 Copywriting agencies combine copywriting with a range of editorial and associated services that may include positioning and messaging consulting, social media, search engine optimization, developmental editing, copy editing, proofreading, fact checking, speechwriting and page layout. Some agencies employ copywriters in-house, while others use external contractors or freelancers. 文案机构将文案与一系列编纂和相干就事相连系，这些就事可以包括定位和信息征询、交际媒体、查找引擎优化、拓荒编纂、文案编纂、校订、究竟核对、讲演稿撰写和页面规划。一些公司内部雇佣文案，而另外一些公司雇佣外部承揽商或安适作业者。 Copywriters also work in-house for retail chains, book publishers, or other big firms that advertise frequently. They can also be employed to write advertorials for newspapers, magazines, and broadcasters. 文案也为零售连锁店、图书出书商或其他常常做表白的至公司作业。他们也可以被用来为报纸、杂志和播送电台撰写软文。 Some copywriters work as independent contractors or freelancers, writing for a variety of clients. They may work at a client's office, a coworking office, a coffeehouse, or from home. 有些文案以自力承揽人或安适作业者的身份作业，为各类各样的客户写作。他们可以在客户的单位、合作单位、咖啡馆或家里作业。 Copywriters are similar to technical writers and the careers may overlap. Broadly speaking, however, technical writing is dedicated to informing readers rather than persuading them. For example, a copywriter writes an advertisement to sell a car, while a technical writer writes the operator's manual explaining how to use it. 文案与技能文案类似，作业可以堆叠。可是，从广义上讲，技能性写作尽力于向读者供给信息，而不是说服他们。比方，一个文案写一个轿车表白，而一个技能文案写操作手册诠释若何使用它。